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The meaning of franchising

Franchising is a way of running your own business. It happens when a franchisor like Mail Boxes Etc. grants a license to a franchisee.

What is franchising?

In simple terms, franchising is a business model and a business strategy that can be used to grow customers and market share. By forming a strategic alliance around a marketing system, franchisors and franchisees work together to create an image in the minds of their customers about how the company’s products and services can help them. A franchise (or franchising), in other words, is a way of distributing products and services in different markets. There must be a franchisor, who establishes the brand’s trademark or trade name and a franchisee, who pays a royalty and a set-up fee, for the right to do business under the franchisor’s name and system.

 

 

Key elements of franchising

There are essential elements that outline the structure of this specific business model.

The cornerstone of any franchise is the know-how developed within that system.

The franchisor’s know-how defines the value of the business proposition and makes a franchise business replicable and transferable to independent entrepreneurs working at arm’s length from the franchisor.

 

The cornerstone of any franchise is the know-how developed within that system.

The franchisor’s know-how defines the value of the business proposition and makes a franchise business replicable and transferable to independent entrepreneurs working at arm’s length from the franchisor.

 

Franchising with MBE

Thanks to decades of experience, an established brand and a network made up of competent professionals, Mail Boxes Etc. can offer a consolidated format and an international network to help companies and consumers face everyday challenges in the logistics, e-commerce and communication sectors.

From the first Corporate Center that opened in Italy back in 1993 up to today, the MBE Network has expanded to over +1800 MBE Service Centers in 45 countries.

Each day, hundreds of passionate MBE entrepreneurs live the #PeoplePossible mission: to create custom-made solutions that transform clients’ professional and personal challenges into achieved goals.

Diversity & Inclusion in MBE

Our business model is based on people. That’s why we say we are #PeoplePossible. Diversity and inclusion are essential drivers for MBE innovation and progress of our business model. Our entrepreneurial and collaborative spirit is enhanced when many different people, perspectives and backgrounds are aligned toward achieving MBE’s purpose.

 

Mail Boxes Etc./MBE Centers are operated by independent operators as franchisees, who operate under a franchise agreement under the brand name of MBE. Through its franchise network Mail Boxes Etc. provides support services for businesses and individuals. Logistics and shipping services represent the main services of MBE – enabled by MBE through contractual agreements concluded for the benefit of its franchisees with the main domestic and international express couriers - and other graphics and printing services - provided either directly or on the basis of agreements with large printing centers. The promotion of services for business and private customers is carried out in the framework of the business activity of each MBE franchise partner within and outside of the MBE Centers ("farming"). Each franchise partner is contractually obligated to perform such activities. Mail Boxes Etc. and MBE are registered trademarks used with permission of Fortidia - a registered trademark of MBE Worldwide S.p.A - (All Rights Reserved). The services offered by the individual MBE Centers can vary depending upon the location. The material available on this Internet site, the information contained herein and any other relevant related data may not in any manner be copied, distributed, changed, republished, reproduced, downloaded or forwarded to third parties, without the expressed prior written authorization of Sistema Italia 93 S.r.l. We accept no responsibility with regard to the unauthorized use of the material available on this Internet site, the information and/or the data contained herein.